Are you trading time for money?
There are about 730 hours in an average month. If you spoke, one on one, to a single person every hour, twelve hours a day for an entire month, you’d only reach 365 people. The truth is most marketers don’t even talk to one person a day much less 12. In fact, sometimes it’s almost impossible to see even one a day.
I live in a little town about an hour NW of Denver, the closest city with over a million people. So I’d drive and hour to meet a prospect at a Starbucks, spend and hour with them and drive home. Three hours. Worst part was only a few where ever the ones I was looking for .
One to many vs one to one
Last week I did an online campaign to 880 people. 519 of them clicked on my lead magnet and 21 of them made a purchase. It took me a little over 35 hours of work to put the campaign together. The best part is, I captured all 519 of them in my auto-responder service and now they’re all getting a daily email from me with an offer. Every day it generates more business. Meeting prospects one at at time is linear. Instead, I used the leverage of the internet to present to many at once.
The biggest benefit of a website
It gives you the ability to leverage your time and effort. Instead of relying on a linear, one to one means of finding those looking for what you you’re offering, a website multiplies your efforts by enabeling you to use one to many, instead of one to one. You have a much larger audience online.
Albert Einstein was no slouch
After all, he came up with E=mc2 for crying out loud. But that’s not what he called man’s greatest invention! Here’s a clue. If Christopher Columbus had invested $1.00 in 1492 at 6% annual interest and just left the money in the bank, it’d be worth $1,842,679,000 (1.8 billion dollars) today. You guessed it. Compound interest.
Anyone can double their money
It’s called Einsteins Rule of 72. The rule is simple. Divide the number 72 by the interest rate you are receiving on your money and you can figure out how long it will take to double your money. Here’s an example. If you’re getting 10%, it’ll take 7.2 years to double your money.
There’s just one HUGE problem with this rule. It assumes you have money to start with. 7 in 10 Americans have zero savings, nada.
There are only two ways to make money
One is money at work like Einstein talked about. The other is people at work. You get a compound return on the efforts of others, just like there’s a way to get compound interest on your money. The trick is to find something everyone’s interested in for their own reason. Something they want, need and will buy regardless of where they get it. If you can give people a way to buy something they want and get a personal financial reward for buying it from themselves, 9 times out of 10 they’re going to do what benefits them the most.
Here’s the secret
Attraction marketing is the opposite of Interruption marketing. It relies on “one to many” instead of one to one. It’s more graceful and respectful. It allows only those looking for it to find it. It uses all the tools available to us on the internet today.
A critical factor
It’s called a multi-tiered pay structure. It creates leverage by paying you a commission on the sales of an ever expanding circle of marketers. Find a product that a huge segment of the population wants or needs, provide it to them and teach others to do the same thing. The aim is to stop thinking linearly and start thinking about leverage.
Multi-tiered affiliate programs generate over one hundred and eighty billion dollars a year for work at home Internet entrepreneurs and that number’s growing fast.
The big three
The three areas of opportunity where most people spend time and money online are health, wealth and relationships. Find an affiliate marketing opportunity with a unique product or service that most people already want that is coupled with a multi-tiered compensation plan. This is how to position yourself to create the leverage you need to generate financial freedom.
Compounding is the key to freedom
Just do a simple exercise. Take one penny and double it everyday for 30 days and see what it’s worth at the end of the month. I guarantee, the results will blow your mind! I know some of you are too lazy to do this so, in a nutshell:
At the end of week one, your penny’s worth $.64.
By day 14, it’s worth $81.92.
After another week it’s up to $10,485.76.
By day 28, the end or the 4th week your penny is now worth $1,342,177.28
In just two more days in a 30 day month it’s now worth a whopping $5,368,709.12.
Incredible
If you don’t get excited about it and see the possibilities of how to put this to work for you, I’m just not doing my job. Leverage is the use of the principle of compounding to achieve the desired result.
Freedom is transformational
Everyone should have the experience of financial freedom. . It changes everything. When you no longer worry about money you start thinking about the bigger issues, like how you want to change the world, the contributions you can make. That’s what happens it’s liberating, and it’s the result of using leverage.
Before you go, please leaving me your comments. Let me know your thoughts. I appreciate it very much.
Onward!